Post by account_disabled on Feb 27, 2024 20:15:23 GMT -8
Blogging is one of the most powerful and effective marketing activities. But it is a medium/long-term strategy, which requires constant effort and continuity. For many people, the main obstacle is not knowing what to write or how to keep the company blog alive. Today we will talk about three sources of inspiration that have helped us publish an article a week for years. We are sure they will be useful to you too! 1. CUSTOMER QUESTIONS We are sure that you often interact with your customers, coming into contact directly or indirectly with their needs and desires. Virtually any business sooner or later has to answer questions about what it offers to the public . This is information that can lead to the sale of products or services but also be useful clarifications for those who are already customers. Customer questions are a mine of ideas for creating content! And this content can be used to clarify users' ideas, simplifying the purchasing process and decreasing the number of requests for the same topics .
You can gather insights from your experience, from Nigeria Phone Number your company's Customer Service and, above all, from those who deal with sales. 2. INDUSTRY BEST PRACTICES The effectiveness of a blog mainly depends on its usefulness for users. You need to write practical content that enriches people and allows them to solve a problem or achieve a goal. By being more knowledgeable than your customers, you can create articles that help them use your products better or apply best practices that lead to success in the industry you operate in . Let's take an example: imagine you sell gardening accessories. The fact that you deal with this type of product presupposes that you are very competent in gardening. Therefore you can write practical articles on the topic, advising customers or creating real tutorials. In this case, the inspiration for creating content comes mainly from your knowledge of the sector in which you operate .
Do you know any correct methodologies to apply? Do you know that people often have the wrong approach? Is there any important news to talk about? You are spoiled for choice. After all, who knows the field you work in better than you? 3. CONTENT FROM OTHERS It is unlikely that you will be the first to write about a certain topic. Nonetheless, it might be helpful to express your vision! The idea for this article came to us while reading a post by Riccardo Scandellari about continually finding content ideas . The same can happen to you. Maybe you've read an article about an important topic in your industry, or you've noticed that there are aspects of your business that are overlooked. Or maybe you have a different opinion on how your competitors approach a certain topic. This content created by others can be the spark for writing articles in which you express your ideas and in turn offer food for thought or advice for readers.
You can gather insights from your experience, from Nigeria Phone Number your company's Customer Service and, above all, from those who deal with sales. 2. INDUSTRY BEST PRACTICES The effectiveness of a blog mainly depends on its usefulness for users. You need to write practical content that enriches people and allows them to solve a problem or achieve a goal. By being more knowledgeable than your customers, you can create articles that help them use your products better or apply best practices that lead to success in the industry you operate in . Let's take an example: imagine you sell gardening accessories. The fact that you deal with this type of product presupposes that you are very competent in gardening. Therefore you can write practical articles on the topic, advising customers or creating real tutorials. In this case, the inspiration for creating content comes mainly from your knowledge of the sector in which you operate .
Do you know any correct methodologies to apply? Do you know that people often have the wrong approach? Is there any important news to talk about? You are spoiled for choice. After all, who knows the field you work in better than you? 3. CONTENT FROM OTHERS It is unlikely that you will be the first to write about a certain topic. Nonetheless, it might be helpful to express your vision! The idea for this article came to us while reading a post by Riccardo Scandellari about continually finding content ideas . The same can happen to you. Maybe you've read an article about an important topic in your industry, or you've noticed that there are aspects of your business that are overlooked. Or maybe you have a different opinion on how your competitors approach a certain topic. This content created by others can be the spark for writing articles in which you express your ideas and in turn offer food for thought or advice for readers.