Post by account_disabled on Dec 23, 2023 1:45:01 GMT -8
One of the hardest feats in the battle of content marketing is precisely to ensure that these end up having an impact. There are no magic ingredients that ensure the success of a publication, since this depends on multiple factors. However, there are a series of tips that can be followed to be more confident that our work will bear fruit. In a society in which perfection is increasingly sought but rather reality, the way we communicate is essential so that the consumer receives the desired impact for the brand. It is for this reason that Natalia Asensio, Head of Content at Grupo Raíz Digital , proposes 5 essential keys, or as they wanted to call it, the ABC of content . 1. The first step is to define who you are There are certain questions that every firm must ask itself before diving headlong into the content. Among these questions, you must be clear about what values the brand represents or what the tone in which it will communicate with its consumers will be.
For example, will you speak to people in the first person or in the third person? Is it serious and formal or informal and talkative? In short, it is necessary to define exactly what personality you are going Phone Number List to transmit, but always taking into account one maxim, and that is to be real and not try to be someone we are not . 2. Where is your target? As much as you have to be aware of the news and the latest social networks, the truth is that to promote your brand you must first think about where your target is looking for the product or service you offer . Once you have identified the channels, it will be time to start. 3. Spend quality time planning and creating content Content marketing does not consist of publishing publications just because, without meaning, because it is necessary and to update.
This ends up being unproductive, so it is best to dedicate enough time to planning and creating them. Rather than filling everything with content done in haste and that does not contribute, it is better to take your space to demonstrate that your company is the best positioned from the point of view of the topic you have raised. 4. Pay attention to feedback One of the positive aspects of social platforms is that there is a lot of feedback. Take advantage of this advantage to discover what users demand and what are the key pieces to improve. Being responsive is a highly appreciated characteristic , both among consumers and among employees and spokespersons. It is not necessary that you take each proposal and carry it out, but do not close yourself off from listening to the opinions of others. 5. Review, the last step before reaching the top Before sending your content, it is necessary to carry out a review and realize if you are transmitting the message you want to give , if you are demonstrating your value proposition, if the concept is clear and if you are giving visibility to what you do.
For example, will you speak to people in the first person or in the third person? Is it serious and formal or informal and talkative? In short, it is necessary to define exactly what personality you are going Phone Number List to transmit, but always taking into account one maxim, and that is to be real and not try to be someone we are not . 2. Where is your target? As much as you have to be aware of the news and the latest social networks, the truth is that to promote your brand you must first think about where your target is looking for the product or service you offer . Once you have identified the channels, it will be time to start. 3. Spend quality time planning and creating content Content marketing does not consist of publishing publications just because, without meaning, because it is necessary and to update.
This ends up being unproductive, so it is best to dedicate enough time to planning and creating them. Rather than filling everything with content done in haste and that does not contribute, it is better to take your space to demonstrate that your company is the best positioned from the point of view of the topic you have raised. 4. Pay attention to feedback One of the positive aspects of social platforms is that there is a lot of feedback. Take advantage of this advantage to discover what users demand and what are the key pieces to improve. Being responsive is a highly appreciated characteristic , both among consumers and among employees and spokespersons. It is not necessary that you take each proposal and carry it out, but do not close yourself off from listening to the opinions of others. 5. Review, the last step before reaching the top Before sending your content, it is necessary to carry out a review and realize if you are transmitting the message you want to give , if you are demonstrating your value proposition, if the concept is clear and if you are giving visibility to what you do.